Concept

Tex-Mex Night is celebrated in Eko Hotel's Lounge called Crossroads which is a Texas Mexican based lounge in Lagos. If you are looking for the Mexican feel without crossing the borders that's your spot. Tex-Mex night occurs every Wednesday, Monday and Tuesday is used to set up a campaign to encourage people to come for the event.

Execution

Every week, there is a plan to invite guest DJs that the crowd loves and make that the focus of the campaign so people can come in to see their favourite celebrities perform live. The majority of this campaign is executed using social media stories.