Dotun's Big Brother Naija Campaign

Dotun Oloniyo was a Big Brother Naija Housemate for the Level Up Season 2022.
I was tasked with organizing the team from social media management to community management and content writing. My client had a quiet persona which is usually not the best gameplay to succeed in BBN house but he stayed as long as he did because I was able to lead the team into creating content that stood him out and also represented him effectively.

Skills and Tactics used in my function as the Head of Social and Strategy for Dotun :

• Media Strategy: Before Dotun went into the house, I reached out to my network and made digital handshakes with media professionals that we would be using during the duration of the show such as Olori Supa Gal.


• Market Analysis and Planning: My client is a calm guy which is not the ideal persona for a vocal show like big brother. When I was approached to lead social and community management for Dotun, I had to look at past housemates that had a similar persona but still did well. What did they do that made them go far in the game? I had to analyze the market and provide insights for my client. We made plans to implement my learnings and it worked.


• Social Media Management and Marketing: Big brother is a 24/7 show, which meant that I needed to stay active and consistent with posting. I sometimes post up to 10 times in one day. I harnessed my creativity to constantly churn out engaging captions and content. Big brother fans are content-hungry. I made sure that they were constantly fed. I also did paid marketing with Instagram and Facebook to boost his reach and give him a competitive advantage.


• Community Management: We had a community of three filled-up Whatsapp group chats and a telegram channel. I led a team of 3 people to each man the channels and provide constant engagement to the community. During voting, I mobilized the teams to work together seamlessly.


• Trend Analysis: Big brother is a very competitive and dynamic game, I constantly did competitor research and trend analysis to constantly iterate with the team where we needed to invest efforts and where to reduce activity.

My client did not win, but because I was able to lead the team to make sure he had an amazing brand image, Dotun is one of the calmest men to go that far in the history of the show since inception.